![]() ![]() That’s why you should carefully consider which color palette will suit your production company best. It’s important to ensure your font is legible in both small and large print, so it’ll be easy to read no matter where your logo is featured.Įach color comes with its own personality, eliciting certain emotions and reactions. Focus Features text and New Line Cinema are both examples of kerning done right. Though subtle, kerning can have a huge impact on the look and feel of your logo. Kerning is the spacing between individual letters or characters. Many of the most popular production company logos play around with kerning. Take it from one of the most reputable entertainment corporations in the world, Walt Disney’s whimsical script font is actually based on the founder’s handwriting. ![]() You’ll see all kinds of typefaces used in production logos from all-caps serifs, bold sans-serifs to a personalized script that looks like an autograph. Choose a typeface that emphasizes your creativity while remaining easily legible. So, you need to first understand the different font families and what they each mean before you choose the one for you. Your logo’s typography needs to be both creative and professional, as well as attract your target audience. Last bit of advice: Make sure the icon you choose reflects your brand, doesn’t take up too much of the overall design, and complements all other elements. As you can see, a mascot logo can suit your production company. And Walt Disney Company has their infamous and beloved Mickey Mouse whistling along their logo. Leo the Lion is the mascot for the Hollywood film studio Metro-Goldwyn-Mayer. Some brands choose to make a mascot or animal the face of their business to set themselves apart and encourage customers to come back time after time. Or, try an abstract symbol that packs an emotional punch like Legendary Entertainment’s series of intertwining lines resembling a Celtic knot. You may want to go with an explicit message using a video camera, film reel or clapperboard. ![]() Many production logos have icons to help potential customers understand what product/service they offer and if it’s right for them. As a brand with a long legacy, the shield emblem that encases the text has become easily identifiable on its own. Each type has its own meaning and purpose, which you should research to figure out which is best for your business. There are a few different types of icons, including abstract, geometric, pictorial, crests and emblems, interactive, and custom. An icon can attract people’s attention, evoke emotional reactions, and help you stand out from the crowd. You don’t need an icon logo, but it can be more impactful than just your business name alone. ![]()
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